How Many Sales Are You Losing to Missed Calls?
- Claire Knowles
- Sep 18, 2025
- 2 min read
If you run a small business, chances are you’ve missed a call or two this week. Maybe you were with a client, maybe you were on another job, or maybe you just needed five minutes of peace with a coffee. It happens. The problem is, every missed call isn’t just a phone ringing out; it could be money walking straight into the arms of your competitors.
Think about it. Studies show that most people won’t bother leaving a voicemail, and the majority won’t call back a second time. We live in a world where customers expect answers instantly. If you don’t pick up, there’s a good chance they’ll try the next number on Google and that next number won’t be yours. For a small business, those moments add up frighteningly fast.
Imagine you miss just five calls a week. That doesn’t sound like much, right? But over the course of a month that’s quite a few new customers who’ve slipped through the net. Stretch that out to a year, and suddenly you’re looking at thousands of pounds in lost sales. For some businesses, that could be the difference between growing and just scraping by.
Many small business owners don’t realise just how much those missed calls are costing them. Picture a busy plumber, hairdresser, or solicitor who’s tied up with clients all day. The phone rings, no one picks up, and the caller moves on to the next business. Even if a handful of those calls could have turned into paying customers, that’s hundreds, sometimes thousands, of pounds in lost sales each month. With Janine’s answering service in place, those opportunities aren’t slipping away. Instead, every call is answered, every lead is captured, and every chance to grow is maximised.
The truth is simple: customers won’t wait around for you to be free. They expect to be answered when they call, not when you get back to the van or finish with your current client. In a competitive market, every unanswered call is a potential new customer you’ve just handed to someone else.

That’s where Janine comes in. We make sure you never have to worry about lost opportunities again. Professional, friendly receptionists pick up every call in your business name, capture the details, and keep your diary moving. You look more professional, your customers feel more cared for, and you stop bleeding revenue through missed calls.
So the real question isn’t “how many calls are you missing?” It’s “how much longer can you afford to keep missing them?”





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